Every year a global panel of fashion insiders and style experts choose what they think will be the most popular colour. That’s why many clothes in the shops appear the same colour – store buyers don’t want stock that won’t move. 

As a jewellery designer you should create styles that harmonize with these colours to ensure your pieces sell well. Also sometimes contrasting effects can work almost as well.

So far for 2015, there is a move toward the cooler and softer side of the colour spectrum. Pantone believe that “soft cool hues will blend with subtle warm tones to create a soothing escape from the everyday hustle and bustle”.

Leatrice Eiseman, the executive director there says that ‘pale pastels and nature-like neutrals’ will dominate ‘as designers draw from daydreams of simpler times. Remembrances of retro delights, floral art, and the magical worlds of tropical landscapes restore a sense of well-being as we head into warmer months.’

Light blues will continue to be popular, along with ‘conservative’ grey, pale greens, and subtle warm tones.